Our story

Five decades of horological passion, expertise and trust.

Born from a lifelong love of the mechanical

CHRONOS was founded in 1968 by master watchmaker Henri Marchand, who believed that truly exceptional timepieces deserved a home worthy of their craftsmanship. What began as a small atelier on Geneva's Rue du Rhône has grown into a trusted destination for connoisseurs of fine watchmaking.

Today, led by the third generation of the Marchand family, we continue Henri's mission: to connect extraordinary watches with the people who will truly appreciate them.

1968Henri Marchand opens the first CHRONOS boutique in Geneva, Switzerland.
1984Expansion to Paris, London and New York. CHRONOS becomes a global name.
2001Launch of our proprietary authentication protocol, adopted by industry peers.
2019Recognised as the most trusted luxury watch retailer by Watch Journal.

Mission & vision

Our mission

To connect discerning collectors with watches of enduring significance, delivered with integrity and expertise.

Our vision

To be the most respected steward of horological heritage, preserving fine watchmaking for future generations.

Our values

Authenticity in every transaction. Excellence without compromise. Relationships built on trust that last a lifetime.

57+Years of heritage

18,000+Watches sold

94%Client satisfaction

40+Brand partners

The people behind CHRONOS

Philippe Marchand

Chief Executive

Third-generation watchmaker. WOSTEP certified. 28 years in the industry.

Elena Voss

Head of Authentication

Former Sotheby's specialist. Expert in Patek Philippe and Rolex authentication.

James Okafor

Senior Horologist

Certified by the British Horological Institute. Restoration specialist.

Aiko Tanaka

Client Relations Director

Fluent in five languages. Former boutique director for AP and JLC.